Today’s post offers a full break down on Pandora Essence. I’ve just been to the store to have a look at the collection myself, and I’ve brought back some pictures and opinions to share with you! Additionally, I also have high resolution stock images, prices and details of materials.
The Basics: What is Essence?
First of all, it is important to stress that this is a completely new line: it is not compatible with any bracelets or charms that Pandora have produced before. The line will be a concept store exclusive until January 2014, when it will be available in shop-in-shops and independent jewellers also.
The Essence bracelet itself comes in sizes 16 cm to 21 cm. While it features the same snake chain design as the traditional Pandora bracelet, it is much smaller and more delicate. It also has the new spherical Pandora clasp instead of the traditional barrel clasp. All the charms are lined inside with silicone, allowing you to fix the charms in place on the chain. Consequently, the traditional Pandora threading system won’t apply to this bracelet.
All the charms are based on the same spherical design. Like the bracelet, they are lighter and more delicate than previous Pandora charm designs. Each charm expresses a core value, such as joy, faith or love.
Pricing, Materials and Images
Below, you can see the American and British prices for all the Essence charms, alongside their materials. Click to enlarge the image!
Hands on with Pandora Essence
Of course, I went straight down to my local store to see the new collection debut. The theme for Essence definitely seems to be black. Black catalogues and black displays made it stand out from the traditional white of the Pandora store. Our store had a selection of charms out on a counter for customers to touch and look at in person, which meant I had a great opportunity to get a close-up of the new beads. Our sales assistant was explaining that many people who came into the store didn’t seem to ‘get’ Essence, and so they were a bit apprehensive!
I didn’t get to take any pictures close-up of the collection, sadly. However, I did get to have a good play.
The Pandora Essence bracelet and charms are much, much smaller than the traditional line of bracelets. Handling the bracelet was almost like handling wire. The charms themselves do not move on the chain: the silicone lining works as promised, and you have to apply a little bit of force to get them to slide up.
I found that the bracelet itself was so slender that it wouldn’t make much of an impact without having a good few beads on it. It looked best with four or five beads on the chain, as you can see in the picture below.
The Pandora website has also updated with a whole wealth of goodies related to Pandora Essence. Be sure to check out the new bracelet designer and design your own Essence bracelet. Here’s my ideal design:
I find myself wondering how they will take this concept forwards: while there are any number of ‘moments’ that a charm could represent, how many values are Pandora going to be able to cover in Essence? I’m curious to know what future collections for the brand would look like, and if they will stick to its initial concept.
The language issue also occurs to me. The bracelet concept is based around key concepts, such as faith or respect, which are engraved on to the charms themselves. How well will they sell in non-English speaking territories? A word itself carries so many connotations and meanings to a native speaker: would it resonate as well with someone for whom English is not their first language? Will Pandora translate the charms, if the Essence line proves successful?
In any case, I’d love to hear from you – have you bought Essence, or seen it in person? What do you think of Pandora’s new range?