Today brings a little host of small Pandora updates, offering a look at the limited edition Pandora Valentine’s gift bag and packaging for 2018, a sneak peek at a new US exclusive St Patrick’s Day charm and more! :)
This is really a follow-up to yesterday’s launch post for anyone else out there who loves their little extras, with a focus on the various packaging and jewellery box GWPs on offer around the world with the Valentine’s and CNY 2018 collections, which made their debut on the 11th. :) Nevertheless I’ve included a couple of other interesting tidbits of news as well!
Pandora Valentine’s Day 2018 gift bag
For those who are new to Pandora, every year they put out limited edition gift packaging at key holiday periods – Christmas, Valentine’s Day and, more recently, Mother’s Day. Some lovely images have popped up on Instagram showing off the new gift bag that Pandora stores will offer for Valentine’s Day 2018!
The gift bag is a pretty baby pink, with a cerise ribbon and Pandora’s slogan for this campaign written on it – #docelebrate. It’s so pretty! This image is from a collector in the Philippines, so I’m not sure whether the pretty matching boxes will be released worldwide.
It varies from region to region as to when, exactly, the packaging is offered. Some stores won’t offer this until February, while others might start handing them out sooner. Historically, the Valentine’s LE gift packaging doesn’t get released in the US and Canada, but maybe they’ll make a change this year. It is very cute, and Pandora NA are normally so good on offering extras for shoppers.
Pandora Australia & New Zealand jewellery box GWP
I previously posted that Australia & New Zealand will be getting a very pretty jewellery box GWP starting at the beginning of February:
I now have a better image of the box itself, which looks to be a pink leatherette. This will also be offered in Asia as well, although I’m not sure which countries specifically.
I haven’t managed to track down an image of the jewellery dish that will be offered in the UK as a GWP next month, however.
Pandora Chinese New Year 2018 extras
Next up, I have some stock images of the gold box currently offered in Singapore & Malaysia when you buy the Luck & Fortune CNY 2018 dangle. :D This is a rather lovely box – it’s nice to have a GWP box that isn’t pink or red.
These envelopes are offered when you buy either the Luck & Fortune or Double Happiness charms. :)
Pandora US exclusive Lucky Charm 2018
Deviating from the packaging news, we have a look at another engraved design from Pandora NA that should be coming out soon. There have been a whole series of these released in recent months, and they seem to be an easy way for Pandora to offer designs that are just seasonal or have a more limited/niche appeal.
This latest charm is a four-leaf clover design, in honour of St Patrick’s Day.
I’m not sure exactly when it will be released, but it will be some time between now and St Patrick’s Day, which falls on 17 March. It will be priced at $65 USD!
Pandora’s future collections strategy 2018–2022
To finish off with, Pandora recently put out a press release detailing to shareholders their strategy for the next four years, which contained some interesting details. You can read the full thing here, but the main things I took from it were these:
- They are going to increase their annual collections from seven to ten;
- From 2018-2022, they are planning on releasing at least one new innovative jewellery concept a year;
- They’re planning to generate around 50% of revenue from rings, earrings and necklaces by 2022.
I find this quite interesting – and I wonder what constitutes a full new concept? For example, are the open bangles from last year a new concept, or do they mean something bigger, like the Pandora Essence or the Pandora Rose lines?
I know it’s a little bit silly, but I always get excited for the gift bag reveal each time. I have a little shelf in my wardrobe with all my special Pandora bags lined up, and it’s always fun to add in a new one! I think this season’s gift bag is very sweet, and I prefer it to the duo-tone bags we had recently for Christmas and Mother’s Day last year.
The Lucky Charm is a sweet design, but I still don’t know quite where I fall on the plethora of engraved stock charms that Pandora are releasing at the moment. They’re better than nothing, but it would be nice to see them commit to proper designs, even if they do have a more limited appeal than other celebrations and occasions.
What do you think of the new packaging? Are you planning on getting anything?