Today’s post brings my monthly Pandora news round-up, with all the details on what’s coming up for April 2018! It’s another busy month in the Pandora world, with the launch of the Pandora Mother’s Day 2018 collections, plus the Spring collections for the Disney and Essence lines. I also have some Pandora Disneyland Paris updates, live shots, and details on the Pandora US Mother’s Day 2018 gift sets.
In terms of blog news, I have two more Pandora Spring reviews written and coming soon, and more planned as soon as my US promo haul turns up! :D
Pandora Mother’s Day 2018 collections release
The biggest event on our calendar this month is the launch of the Pandora Mother’s Day 2018 collections on 12 April! The main themes of this collection are beautiful bows and life milestones & achievements, as well as the usual motherly-themed beads. A full preview of the charms & bracelets is available here, and the other jewellery here.
There are also new charms for the Pandora Rose and Essence lines – follow the links for more details!
In the UK, we already received a large proportion of this collection as our Mother’s Day falls earlier in the year than elsewhere. We will be receiving the remaining pieces on the 12th as well, but they’ll be marketed as being the second part of the Spring 2018 collection.
Pandora Mother’s Day 2018 US gift sets
The following gift sets will be available in the US with the launch of the Mother’s Day collection on 12 April. I expect there’ll be some nice packaging to go with them, too.
There are also going to be some US exclusive engraved pieces, which should be out with the Mother’s Day collection. These include two engraved disc necklace designs, and one new version of the usual Unforgettable Moments dangle.
The necklace pendants will be $75 USD each, and the charm $65 USD.
Pandora Disney Spring 2018 collection release
Next on the agenda is a little Pandora Disney update!
As regular readers will know, this year has seen some changes in the way in which I do previews, and I now work to a schedule set by Pandora. Pandora Disney previews have not been greenlighted, and so I haven’t been able to show any of the Pandora Disney Spring 2018 stock images.
However, the collection has hit the stores in US Disney Parks and some US concept stores, and we have some nice live images to look at for the new collection! My favourite of these new pieces is the Climbing Mickey safety chain, although the Car charm is also nice. If I start a Pandora Disney dedicated bracelet, I’d get this safety chain!
Pandora Disneyland Paris charms & updates
Pandora finally landed at Disneyland Paris last year, and they’ve already got a really wonderful array of Pandora stock on offer at the parks. However, further good news emerged last month as Pandora and Disneyland Paris announced some exciting features to cement their new partnership, with Disneyland Paris exclusive Pandora charms and more!
Pandora will be sold in five different locations in the park under this new agreement, with the ‘most beautiful’ being a dedicated concept store in the Walt Disney Studios Park, opening this month.
There are two new Pandora Disneyland Paris exclusive charms coming very soon, also expected this month:
Pandora will also be sponsor of the Disneyland Paris illuminations, which light up Sleeping Beauty’s Castle every day.
Sounds amazing – now I just need to persuade my boyfriend that we need to go this year!
Pandora US travel beads listed online
Pandora stores in North America often carry engraved charms that represent their town or city. These have never been available online to purchase until now – the US eStore has updated with a few region-specific designs. This is, of course, far from all of them, but perhaps more are to come.
They’re pretty pricey, though – the engraved dangles are $60 USD, while the muranos range from $65 to $80 USD.
I particularly like the sunny Florida murano, and the cherry blossom Washington DC dangle!
Pandora Promotions April 2018
For the UK, we still have a few promos from March continuing into this month. The mid-season sale is ongoing, and this gold clutch bag is available until 31 June with spends of £125 or more on the Pandora Shine collection!
We also have the build a bracelet offer, which allows you to purchase the silver heart clasp bracelet and two £35 silver charms for the price of £99 (offering a £25 saving).
For the US, the Pandora Shine ring dish (pictured below) is available until 11 April. There’s also a jewellery box promo scheduled for the end of the month, and I’ve included the details in my Promotions page.
In Germany, there’s a 20% discount up for grabs until 7 April if you buy Glamour magazine. Further details are online!
From today until 15 April, shoppers in Spain can enjoy 3 for 2 on jewellery items (excludes charms and bracelet). The items must be earrings, rings, or necklaces, and cannot be from the new Mother’s Day collection.
I’ve had a lot of questions from Australian/New Zealand readers asking whether the usual Mother’s Day bangle GWP will be running. There has been a real lack of information about Australia’s upcoming promos recently, unfortunately. I hear that the Flourishing Hearts bangle will be a regular gift set, but I have yet to hear if there will be a different promo to replace it.
Pandora business strategy and changes
Pandora hosted a meeting for their shareholders back in January, detailing the current outlook of the company and their future plans – and they have since published this online. There are some really interesting points about their future strategy, and I thought some of them were worth exploring here.
One of the key points is that Pandora are consciously going to be focusing on individual ‘storytelling’ and regional products. For a few years now, it feels like Pandora have been trying to create one-size-fits-all charms – hearts, flowers, sparkle – motifs that will appeal to everyone, everywhere, without leaving any space for individuality.
It’s great to hear that they’re returning to more thoughtful designs, to charms that allow collectors to express things that are more personal to them. I’m also excited for the possibility of charms that draw more on regional culture, as the CNY beads are always a highlight of the year for me. It would be great if this sort of approach were extrapolated and expanded to other cultures and regions.
The other thing to note is that Pandora are planning on increasing the amount of drops per year. According to this plan presented, the biggest drops would still be Spring and Autumn, but the other drops would be split off into smaller, almost monthly, releases. It’ll be interesting to see how and if this works in practice.
Mora Pandora spring cleaning
Over the past month or so, I’ve started tidying up a little on the blog. There were, and still are, many core ‘how-tos’ and staple posts that I had literally not touched in four years+ and a lot of the information was out of date, so I decided that the blog needed a bit of a spring clean!
Among other bits and bobs, I’ve redone the menus, refreshed the FAQs, and added new landing pages for the Disney, Essence, Shine, and Rose collections, which should make finding older collections easier. I’m working on a rewrite of the Pandora bracelets for beginners page, which is less relevant to most of you, I imagine, but also on updating the information on rare charms and country exclusives.
I’ve also been working on including more articles on older Pandora collections – if you look under ‘exclusive charms’ on the menu, you can see new pages on the long-retired Pandora white gold collection and the Pandora Timebeads collection. There are more articles like these on the way, too.
In the spirit of taking advantage of my blog improvement zeal while it lasts, I wondered if you had any requests or ideas for improvements going forward. Are there any posts where you would appreciate some updated info, or just something that you wished the blog covered? It might not be stuff that I can actually fix, but you know, in an ideal world – what might you like to see?
I am still on a bit of a Pandora kick, and have been enjoying my jewellery in a way that I haven’t for a couple of years now. The Spring collection has been such fun, and I’m still happily working on my wish list from that. This is what I got from the US sale (photo courtesy of my US helper!) – tracking has just pinged to say that it’s finally hit the UK so hopefully it will be with me very soon! I also got the Ladybug Petite, although that isn’t pictured.
Nevertheless, I’m looking to get the new Bright Hearts safety chain from the Mother’s Day collection, which I’m wanting to wear with the purple bracelet design in this picture below:
What are you looking forward to this month?